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Hydro Flask Brand Cards

Designed brand cards based on brand analysis and persona creation

Project Title

Branding
Illustration

Procreate
Adobe Ai, Ps

Output

Brand goods

Role

Sole Designer

Project Duration

3 Weeks

Skills

Brand Research

Audience Analysis

Product Mockups Storytelling

Visual Communication

Design Purpose​

Analyze the brand, create three personas, and make print deliverables representing each different persona to share the brand story and values. 

Brand personas
Deliver
brand story

Design Choice

Captured the brand promise by illustrating a daily moment of three personas. Incorporated the consumer culture of customizing Hydro Flask with stickers by illustrating stickers to represent personalities and characteristics of the personas.

Make products that support your life in a humble and delightful way.

Deliver the best quality for an active and joyful life on the go.

CURRENT PROJECT:
Hydro Flask
Brand Cards

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Erin is a 27-year-old motivated single woman who works as a fashion magazine editor in New York City. She values work and life harmony and organized lifestyle. Yoga class after work is her favorite time of the day.

Work-life
harmony
Goal-driven millennial

Persona 1 
ERIN

Jack is a 34-year-old married guy working in the Bay Area as a software engineer. He loves to spend time in the nature on his off days as a professional hiker. Hydro Flask is his favorite bottle to bring on his hike trip.

Investments on sporting gears
Professional
Hiking

Persona 1 
JACK

Jessica is a 19-year-old college student living in Los Angeles. She loves going to the beach with her friends and journaling. Her decorated Hydro Flask shows her  corky personality and passion for conserving nature. 

Friendship
Outgoing Gen Z

Persona 1 
JESSICA

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