Fabric House | Sooleen's Portfolio

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SOOLEEN KIM

Project Title

FABRIC HOUSE

Visualizing childhood Memory of a Place

PROJECT BRIEF

Developed a bedding brand identity that pursues the warmth of daily moments by visualizing memories of a happy childhood place through 3D animation.

OUTPUT

SKILLS

TOOLS

ROLE / DURATION

Brand advertisement video (3D Animation) Pattern design
Logo design
Brand Identity

Brand Identity Design
3D Animation
Product Mockups Storytelling

Visual Communication

Blender
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects
Adobe Premiere Pro
Adobe Indesign

Sole Designer /
2 Months

Focus on the color and texture of my memory
using 3D modeling to recreate my childhood home and visually capture the feelings of warmth and happiness.

Texture

Color

Description of the Memory

"It's such an ordinary childhood memory, spending time with mom at home, but it stays vividly in my memory.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin."

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

A childhood memory of myself spending time with mom at home.

I am playing under the the blanket hung on the balcony window, sunlight and breeze is very pleasing. This memory is one of my earliest photographic memories that I remember clearly. Everything seems quiet and subtle, although there are multiple layers of sounds in the background. Mom humming in the kitchen doing dishes, classical music from the speaker, fan in the living room, trees brushing by the winds. The sunlight-filled balcony and warm blanket are touching my skin.

Project Goal

Visualizing Memory of a Place

Sketching the Scene

Sketching the memory in different perspective.

Sketching the Scene
Charting Aspects of the Memory

Sketching the memory in different perspective.

Soft Blanket
Sunlight Penetrates

Warm Colors
Randomness Mixture
Afternoon Sunlight

Visual Inspiration

David Hockney's collage creating a 3-dimensional space, and Do Ho Suh's use of material.

Recreating the Scene by Collaging Textures

Gathered, cut and mix-matched images to recreate the scene, emphasizing the texture, color, and fragmented aspect of the memory.

Final Scene

Link to the video of the memory scene

3D Modeling + Applying Texture

Rendered Scene

Nostalgic Happiness

Warmth

Applying the Visual Message to the Brand Identity

Memories

The brand identity reflects the core values and visual message of the initial project - warmth and nostalgic happiness.

CURRENT PROJECT:
Fabric House

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